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@INPROCEEDINGS{kempe2006dmba,
     author = {Blumenstock, Axel and Kempe, Steffen and Lanquillon, Carsten and Hipp, Jochen and Wirth, R{\"{u}}diger},
      month = aug,
      title = {Interactivity Closes the Gap, Lessons Learned in an Automotive Industry Application},
  booktitle = {Proceedings of the 2006 workshop on Data Mining in Business Applications},
       year = {2006},
  publisher = {ACM},
   location = {Philadelphia, Pennsylvania, USA}
}